Financial clarity for online store operators.

What we do for e-commerce

E-commerce founders often scale on revenue growth alone. A CFO helps you scale on profit.

Where we add the most value

• Margin by SKU. True SKU-level margin including freight, storage and returns.
• Ad-spend ROAS. Integrated view of Meta, Google and TikTok ad spend to gross profit.
• Inventory. Demand forecasting and purchase order timing.
• Multi-channel. Shopify, Amazon, marketplaces, wholesale.
• Cash cycle. Working-capital optimisation.

The e-commerce reporting pack

Every monthly board pack we produce for e-commerce includes:

• Revenue by channel
• Gross margin by SKU
• Ad spend vs gross profit
• Inventory days
• Cash flow
• KPI dashboard

Why e-commerce choose us

We model e-commerce the way founders actually run it — by cohort, channel and product.